In this lecture, you will be taught how to market your library to send positive messages, advocate, promote, and engage with your audience. This lecture is for librarians and library staff of any type (public, academic, etc.) that are responsible for or involved with promoting the library via social media and other engagement tools. Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows users to be served better, but also opens the door for libraries to engage directly and advocate.
Learning Outcomes
Describe at least one method for determining characteristics of library users
Explain how to market the library to specific users
Define "engagement" in a marketing context
Instructor
Jennifer Blair is the Head of User Services and Associate Professor at Azusa Pacific University. Her role is dedicated to the user experience, including marketing the library, and the student experience. She has extensive experience teaching online courses in design and library science. Jennifer holds a B.A. in Graphic Design, a M.A in Educational Multimedia, and a M.S. in Library and Information Studies. Her experience in academic and public libraries as well as work experience in art and design allow her to employ visionary strategies to enrich progress and enhance advancement for library users.